The Story So Far

Verity Smith – Founder & CEO


Hi there, my name is Verity and I am a passionate day dreamer who loves people and enjoys making things happen whilst having a lot of fun doing it. My journey in life so far has led me to my own life’s purpose; to help as many people as I can to create and live a life they truly want to be living.

My Story

I have grown up in an environment where wellbeing has been very much at the forefront and I have witnessed and felt the effects that good and poor wellbeing can have on someone’s life and others around them.

I have experienced several periods of anxiety, depression, negative eating habits, self-sabotage, insomnia and chronic fatigue, which I allowed in the past to make me feel like a victim of life and helpless. I was about 15 years old when I first noticed I was struggling. The sense of being the only one was very isolating and though I was achieving at high levels in academia and sport, I started to doubt and dislike myself. 

This continued into my adult life, which resulted in my making a life for myself that others wanted for me rather than what I wanted. I have always taken a very active interest in psychology and have an ever-continuing fascination with why people do what they do. Like many people thirsty for knowledge I have read many psychology and self-development books but having been introduced to Positive Psychology I had a sudden realisation that I could not only survive life, I could thrive in it! I could have a positive influence on my mind, sense of wellbeing and my life overall. It was a light bulb moment coupled with a sense of freedom, creativity and optimism. Since then I have been a student of wellbeing and with my natural sense of wanting to understand people, I have been lucky enough to help many to connect with their own sense of wellbeing, develop mental fitness and go onto create their own version of a wonderful life.

I am a studying Positive Psychologist currently embarking on my MSc in Applied Positive Psychology and Coaching Psychology (MAPPAC) from University of East London. I am also a certified coach with the International Authority for Professional Coaching and Mentoring (IAPC&M) whereby I am in continuing professional development and assessment.


I would love to hear your experiences of using Simply Self Innovation.

Regan McCook

Founder & CEO

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Eric Teagan

Vice President

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Timothy Barrett


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